MULTIMEDIA FOR MARKETING AND PROMOTION OF PRODUCTS AND SERVICES WORKSHOP
MZUZU UNIVERSITYMULTIMEDIA FOR MARKETING AND PROMOTION OF PRODUCTS AND SERVICES WORKSHOPThe proliferation of information and communication technologies has brought many benefits to businesses and organisations. Harnessing emerging ICTs in businesses and organisations has potential to create a competitive advantage. However, lack of skills to effectively use of ICTs in marketing and promotion of business activities...