Biography
Mr. Wilson Banda has a diploma in Food, Nutrition and Health obtained in 2008 at Natural Resources College (Luanar). He also has a Bachelor of Science Hospitality Management obtained in 2015 at Mzuzu University. Wilson was offered a scholarship by Mzuni with support from World Bank to study MSc International Hospitality Management at Sheffield Hallam University in the United Kingdom where he got a distinction in 2018.As a student, Wilson won an inter university essay writing competition on Intellectual Property with the title, Creativity: What the future generation will bring, in 2013. He also won the Hospitality Institute Prize awarded for the highest mark at Sheffield Hallam University.
Mr. Banda is an expert in hospitality business management with a special interest in Entrepreneurship, Marketing and Human Resources Management. He is now working as a lecturer in the department of Hospitality Management where he handles courses like Nutrition and Dietetics, Entrepreneurship, Hospitality Marketing, Principles of Marketing, Strategic Marketing, and Human Resources Management. Mr. Wilson Banda is the current head of department for Hospitality Management department since 1st April, 2025.
2. Research Interests
- Employee Engagement
- Hospitality Entrepreneurship
- Corporate Social Responsibility
- Green Marketing
- Branding
Projects
- Mentored upcoming entrepreneurs and developed viable business plans and
business canvas models (BMC) under Zantchito project funded by European
Development Fund (EDF), which aims at creating an ecosystem of job creators,
as opposed to job seekers. - Developed Entrepreneurship and Marketing training manuals which also
comprised digital marketing content for small scale entrepreneurs under Muzi
ecosystem initiative, as part of the “More Income and Employment in Rural
Areas- MIERA II” project by GIZ in Malawi. - Worked as a leading facilitator and coach under the Muzi ecosystem initiative project targeting youths and women entrepreneurs, as part of the “More Income and Employment in Rural Areas- MIERA II” project by GIZ in Malawi. The training was conducted in three districts (Salima, Zomba and Rumphi).
- Implemented the Innovative business challenge project under GIZ where 15 tourism entrepreneurial business ventures were trained, and coached using the business loop model by GIZ.
- Developed competence-based training (CBET) modules in Marketing Management, Digital Marketing and Entrepreneurship under the Transforming Higher Education Systems (THES) project.
4. Publications
- Corporate Social Responsibility (CSR) Practices in the Hospitality Industry in
Malawi. African Journal of Hospitality, Tourism and Leisure, Volume 6 (3) – (2017)
